Hi, I’m Lauren 👋🏻

a Madison, Wisconsin-based SEO.

I help aspiring solopreneurs and organizations simplify the way they get found online organically by developing their presence on Google into a profitable content engine.

After spending 5+ years agency-side and in-house with 30+ brands developing and scaling search-based content strategies, I’m now building up my freelance clientele to bring my learnings to you.

I take on projects ranging from website redesigns and migrations to content creation, technical copywriting and more.

I’ve advised companies that are B2B SaaS, national retailer chains, law firms, online lifestyle publications, international manufacturers, Salesforce consulting firms, national D2C CPG chains and many more. I’m also a:

Member, MKE DMC
Advocate, NAMI Wisconsin

Check out my LinkedIn for tips and free templates to level up your content strategy. 📧

🖤 LK

Client testimonials

"Lauren takes content personally, which means she understands what any audience seeks and finds the strategic gaps and opportunities to reach them. She applies the same focus and determination to complex industries—and the content it needs—to drive business outcomes.”

Tyler Einberger, Co-Founder & COO at Momentic
"Lauren is comprehensive and a tactical leader in this space. Her competitive analysis revealed critical gaps in our site architecture and missed opportunities for content prioritization. These insights directly influenced my work by guiding the restructuring of the site to improve user flow and accessibility. The result was a more intuitive, competitive design tailored to meet user needs and business goals."

Chris Biggin, Director of UX Design at Circana
This spot's saved for you.✨

Why brands need organic search

🌱 Organic searches are more likely to convert than paid searches.

🌱 In 2024, YoY brand discovery decreased from 1 out of 3 new website visitors to 1 out of 4 new website visitors when top of funnel content strategy was not a priority in 2023.

🌱 In 2025, nearly half of consumers started using AI tools to search, and those tools pull their answers directly from organic results. If your brand doesn't show up organically, it won't show up in AI search either.

🌱 In 2026, organic search is the foundation AI tools pull from. The more consistently your brand appears across trusted, well-structured organic sources, the more likely ChatGPT, Perplexity, and Google AI Overviews will cite you as an authority.

How I work with founders and marketing teams

First, we kick things off

Before our official project kickoff, you'll receive a web brief—a set of questions to get you thinking about strategic goals, marketing goals, existing processes, and competitors. It's lightweight but sets the foundation for measuring success.

After the meeting, discovery research begins. Expect two to four weeks before the next touchpoint.

Then, research and auditing

During SEO discovery, your website gets a 360° assessment — content organization and quality, UX approach, and technical health. If there's a low-hanging fruit task that can drive positive outcomes right away, that gets tackled early on.

Deliverables include:

Keyword research / SERP analysis
Competitive analysis
Technical SEO audit
Content audit

Next, roadmapping and prioritization

In the final phase of discovery, you'll get a blueprint of SEO tasks prioritized by impact versus effort.

Deliverables include:

SEO roadmap
Metadata recommendations

After that, we start creating together

This is where your audience grows. Intent-centered content gets built to earn credibility and trust with Google and LLMs— the kind of content that brings the right people to your site.

Deliverables include:

Content structures + briefs
Content production process documentation
Technical writing support + SME interviews

As we go, monitoring and measuring

Together, we'll define directional measures that align with your goals — so progress always has a clear signal. Once content is in production, data-backed hypotheses guide what gets implemented, tested, tracked, and iterated, with performance visible through a custom dashboard built for your website.